As an event organizer, running a corporate event can be a daunting task. With so many moving parts and stakeholders involved, it’s important to consider all aspects of the event to ensure its success. Here are some common questions and considerations to keep in mind when planning a corporate event:

What is the purpose of the event?

Before you start planning your event, it’s important to define its purpose. Is it a networking opportunity, a product launch, or a team-building exercise? Knowing the purpose of the event will help guide your decisions on venue, format, and content.

Who is the target audience?

Understanding your target audience is crucial to creating an event that resonates with them. Consider factors such as age, industry, and interests when planning the content and format of the event.

What is the budget?

Setting a budget early on will help you make informed decisions on everything from venue to catering to entertainment. Be sure to account for all expenses, including hidden costs like taxes, accommodation, travel and logistics – Do drop us a line on for a chat about expenses in all areas of running an event.

How will you measure success?

Before the event, define what success looks like. Is it the number of attendees, the amount of business generated, or the feedback from attendees? By setting specific goals, you can measure the success of the event and make improvements for future events.

How will you market the event?

Marketing your event is crucial to attracting attendees. Consider using a mix of channels, such as email, social media, and targeted advertising, to reach your target audience. Be sure to highlight the unique value proposition of the event to entice attendees to register. If you are running your event next year always make sure you capture high quality photos and video to create a stunning website or marketing content for next year.

What is the best venue for the event?

Choosing the right venue is key to creating a memorable event. Consider factors such as location, capacity, and transport links when selecting a venue. Be sure to visit the venue in person and ask detailed questions to ensure it meets your needs the team at Rapid AV can always be on site with you to assist in pointing out the pro’s & con’s do get in touch with the team on

What is the best format for the event?

The format of the event should align with its purpose and target audience. Consider factors such as the length of the event, the number of sessions, and the type of activities when planning the format. Be sure to include breaks and networking opportunities to keep attendees engaged.

How will you handle registration and check-in?

Having a streamlined registration and check-in process is crucial to creating a positive attendee experience. Consider using an online registration platform and having a dedicated check-in area with clear signage and staff to assist attendees.

How will you handle catering and dietary restrictions?

Food and beverage are an important part of any event. Be sure to consider the dietary restrictions of attendees and offer a variety of options. Work with the caterer to ensure the food is high-quality and served in a timely manner. (Bonus is to go for a tasting day! YUM!)

How will you handle technical issues?

Technical issues can be a major source of stress during an event. Be sure to have a backup plan in case of equipment failure or other technical issues. Have a dedicated technician on hand to troubleshoot issues and be prepared to communicate any changes to attendees.

By considering these common questions and considerations when planning a corporate event, you can create a successful and memorable experience for attendees. Be sure to plan ahead, communicate clearly, and stay flexible to ensure the event runs smoothly.

Jonathan Knowles

Guru on Events and Marketing
Head of Strategic & Business Development

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